GOOD COOKIE
OBJECTIVE
To conceptualize a mental health app.
To conceptualize a mental health app.
PROCESS
Good Cookie aims to spread some type of good news every day, cracking open a new topic-specific fortune to boost the user's morale and shed more light to positive events happening around the world. The app checks in with the user's mood everyday: once when they open the app, and once after they exit the first news story they read. These results are then filed and used to personalize which news stories are recommended to the user in the future.
The community tab would be a space void of ego where users aren't incentivized by any metric of popularity (likes, followers, comments, etc.). They would be able to post good cookies of their own, which could then be bookmarked by others - but even this would be an invisible metric.
The idea was born from a thought I had after reading a post online about someone with severe anxiety who enlisted the help of others to walk them through the ordering process at Subway. Instead of being ridiculed, they were kindly granted a step-by-step instructional.
Occasionally, I feel a retrospective sadness for all the kindness I wasn't afforded as an anxious child myself, but that's okay because it means that I occasionally stumble upon a kindness that is so powerful it's worthy of envy.
It would be nice if everyone could feel that way, especially in our current climate.
DALE BRAIN INJURY SERVICES
OBJECTIVE
To conceptualize a donation page for Dale Brain Injury Services.
To conceptualize a donation page for Dale Brain Injury Services.
PROCESS
In designing the UI/UX for Dale Brain Injury Services' new donation landing page, I focused on creating a clean, approachable aesthetic that reflects the compassionate and professional nature of their work. I rebranded their identity by introducing a refreshed color palette—anchored in calm, clean tones with subtle pops of pink to symbolize vitality and brain health.
To drive user engagement and align with the organization's goals, I emphasized donation metrics and incorporated multiple clear calls to action throughout the page. While I preserved most of the original content to maintain consistency with their voice, I streamlined the copy for clarity and focus. A key feature of the redesign is a dynamic, fixed fundraiser thermometer at the bottom of the screen, offering real-time progress updates on their annual fundraising goal—creating both transparency and a sense of momentum for donors.
